Insights
What the rules say, what the platforms allow and what is worth your time — explained without the jargon. Every article lists the sources it relies on, so you can check them for yourself.
If you hold a QBCC licence, Queensland law requires any advertisement connected with your business to show the name you are licensed under, a statement that you are licensed under the QBCC Act, and your licence number. The advertisement must not be misleading, and written details have to be easy to read. The QBCC treats websites, social media pages, online directories and vehicle signage as advertising, and says a trading name on its own will most likely not comply.
6 min read
Yes. You can ask customers for an honest Google review by link, QR code, text or email. What Google doesn't allow is asking only the customers you expect to be happy, or trying to influence the review with a reward, pressure or suggested wording. Australian consumer law adds its own expectations. The ACCC describes conditions for offering incentives, but meeting them doesn't guarantee a reward is lawful, and Google doesn't allow rewards for reviews at all.
11 min read
