Social Media for Gold Coast tradies

Not to get work at all — referrals and search can bring work without it. When someone does look a business up before they call, your Instagram account and Facebook Page are among the places they can check. A quiet or generic profile gives them nothing to go on; a feed of recent, genuine work gives them something real to check. We do not treat organic social media as a standalone lead-generation promise. Its job is to back up the referral, the search result or the ad that brought someone to you.

Social Media is organic: content from your real jobs, published to your own Instagram account and Facebook Page, with no ad spend. Meta Ads is paid distribution — campaigns, audiences, placements and budget, built to reach people before or outside an active search. They can complement each other, and the same job content can be useful for ads, but neither replaces the other. If you want paid reach, that is the separate Meta Ads service; this one does not run ads or boost posts.

Usually both, for different habits. Some customers will look you up on Facebook, others on Instagram, and a referral may send them to either. We prepare each piece for where it will appear rather than copying it blindly between the two. Which one draws more attention varies by trade, area and audience, so we watch what the platforms report for your accounts rather than assume one always matters more.

You and your crew, on real jobs, with your phones. This service is built around usable photos and videos you capture yourselves; professional on-site photo or video shoots are not included. We give you a simple list of what to capture — before, during, details, the whole job, the finished result, and the team with their consent — and we do the organising, selecting, editing and formatting. The better the raw material, the better the posts, so a consistent capture habit is what the service relies on.

Content made from your work: completed projects, genuine before-and-afters, work in progress, workmanship close-ups, short walkthroughs, the team, answers to homeowner questions, service explanations, common problems you find on jobs, and local work at suburb level. Reviews and testimonials appear only when they are genuine and you have permission. We never post stock photos as your work, invented reviews, motivational quotes, filler memes or claims you cannot back up.

Yes. Nothing is published in your business’s name without your approval. Each batch comes to you as drafts, and you can approve, change or hold any piece. Before a draft reaches you, we check it for anything that should not be shown — street addresses, house numbers, number plates, people without consent or a client’s private details — so your approval is about whether you like it, not about catching problems.

Your Instagram account and Facebook Page stay under your business’s ownership and control. You give LC Performance the access needed to manage approved content, and you can remove that access at any time. We work inside the accounts you already have, and the content we prepare is made for your business and published only once you have approved it.

As often as your real material supports, on a plan agreed with you. We do not sell a fixed number of posts, because a quota fills a feed with filler, and filler is exactly what makes a profile look generic. The plan depends on how much work you do, how much of it you capture and what the platforms report for your accounts, and it is reviewed each round rather than locked in.

Some enquiries can come directly from your profiles, but that is not the main job and we do not promise it. The larger role is indirect: giving people who heard of you through a referral, a search or an ad something real to check before they call. When someone does tap through to your website and enquire, that enquiry reaches LC Flow with the evidence the link carried, so it can be followed through to quoted and won work.

Three things, kept apart. First, what was published and what is scheduled. Second, the metrics Instagram and Facebook report for that content — reach, saves, shares, comments, profile visits and others where your accounts provide them. Third, website enquiries that came through the tracked links on your profiles, and what happened to them in LC Flow. Messages and calls that start on the platforms are not joined to LC Flow, so we do not count them as tracked results.

No — community management is not part of this service. Comments and messages come to your business and you answer them, which also keeps the conversation with the person who actually knows the job. We make sure the content itself is clear about what you do and how to get in touch, so the right people know where to go. The posts, captions, approval and scheduling are what this service covers.

Yes, if you also run Meta Ads. Photos and videos from real jobs are often useful raw material for ad creative. Running ads is a separate, paid service with its own campaigns, audiences and budget, so we scope it separately rather than folding it into social media. Organic posting does not include boosting posts: a boost is advertising, and it belongs with the Meta Ads service.

Only what you have the right to show. We never show street addresses, house numbers or number plates, and we leave out anything else that identifies a client’s property unless the client has agreed. People appear only with their consent, and local context stays at suburb level at most. If you are unsure whether a job can be shown, it stays in the library until you have checked with the client — nothing is lost by waiting.